Consistency in Typography plays a vital role in shaping the tone and professionalism of our interfaces. At Neeto, we follow sentence case as the default casing style for all UI text, unless a clear exception applies.
What is sentence casing?
The first letter of a sentence or phrase is capitalized.
All other words are in lowercase, except for proper nouns or acronyms.
Examples of sentence case:
“Create a new project”
“This action cannot be undone”
“Send invite”
“Enable SSO for your team”
Why sentence casing?
We've consciously chosen sentence casing for several key reasons:
Improved readability: Sentence casing is the most natural and familiar capitalization style for most users. It reduces visual clutter and allows the eye to flow more smoothly through the text, leading to better comprehension and reduced cognitive load.
Enhanced scanability: When headings and labels are in sentence case, users can quickly scan and identify key information without being distracted by unnecessary capitalization. This is especially important in busy user interfaces.
Increased consistency: Adopting a consistent capitalization style across all Neeto products creates a unified and professional feel. This predictability helps users navigate and learn our interfaces more easily.
Reduced visual hierarchy conflicts: Using title case (where most words are capitalized) can sometimes create a strong visual hierarchy that isn't always intended. Sentence casing helps to reserve capitalization for elements that truly require emphasis (like proper nouns or the beginning of a statement).
Modern and approachable aesthetic: Sentence casing often contributes to a more modern, clean, and approachable design aesthetic, aligning with Neeto's overall brand identity.
Exceptions to sentence casing:
While sentence casing is our primary standard, there are specific instances where other capitalization styles might be used:
Product names and logos: Proper nouns like "NeetoKB," "NeetoForm," and other specific product names will retain their established capitalization.
Acronyms and initialisms: Commonly used acronyms (e.g., API, URL, ID) are typically capitalized.
Specific ui components: Certain UI components might have capitalization intentionally applied due to specific design requirements (though we aim for sentence casing wherever feasible).